The Ten Times Rule: The Only Difference Between Success and Failure Read online

  reluctance. Feeling or showing aversion, hesitation, or unwillingness.

  repackage. To package again or anew; specifically, to put into a more efficient or attractive form.

  resistance. An opposing or retarding force.

  response. Something constituting a reply or a reaction.

  restrict. To confine within bounds; restrain.

  restrictions. Something that restricts, such as a regulation that restricts or restrains.

  résumé. A document that contains a summary or listing of a person's relevant job experience and education. The résumé or CV (curriculum vitae) is typically the first item that a potential employer encounters regarding a job seeker and is typically used to screen applicants. An application screening is often followed by an interview. (Don't ever rely on a résumé without taking the time to meet the person who you want to hire.)

  revenue. The total income produced by a given source.

  revitalize. To give new life or vigor to.

  ridicule. Implies a deliberate, often malicious, belittling.

  rocket ride. An experience because of actions taken that would be like rapid travel, as if in a rocket.

  Rotary Club. An organization of service clubs located all over the world. It is a secular organization open to all persons regardless of race, color, creed, or political preference. There are more than 32,000 clubs and more than 1.2 million members worldwide. The members of Rotary Clubs are known as Rotarians. The stated purpose of the organization is to bring together business and professional leaders to provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Members usually meet weekly for breakfast, lunch, or dinner, which is a social event as well as an opportunity to organize work on their service goals.

  Rules of Success. Educational program developed by Grant Cardone that states the basic laws and actions required to create success and is delivered on CD or DVD.

  sale. Contract involving transfer of the possession and ownership (title) of a good or property or the entitlement to a service in exchange for money or value. Essential elements that must be present in a valid sale are (a) competence of both the buyer and seller to enter into a contract, (b) mutual agreement on the terms of exchange, (c) a thing capable of being transferred, and (d) a consideration in money (or its equivalent) paid or promised.

  schedule. Timetable for a program or project showing how activities and milestone events are sequenced and phased over the allotted period.

  second money. Money that comes from a second sale.

  second sale. A sale made after the first sale as an addition to the first purchase. This is not to be confused with the next time a person sells to someone.

  selective. (1) The act of being judicious or restrictive in choice; discriminating; (2) highly specific in activity.

  selling. Considered by many to be a sort of persuasive “art.” Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones by which a salesperson relates his or her offering of a product or service, in return enabling the buyer to achieve his or her goal in an economic way. In business, “nothing happens until someone sells something.”

  sensory. Of or relating to sensation or to the senses.

  service. Contribution to the welfare of others. The act of serving is a helpful act or is useful labor that does not produce a tangible commodity but benefits all parties involved in some way.

  shameless. (1) Having no shame; insensible to disgrace; (2) without a painful emotion caused by consciousness of guilt, shortcoming, or impropriety. (This is a good thing in this context.)

  shock. (1) A sudden or violent mental or emotional disturbance; (2) something that causes such disturbance (e.g., the loss came as a shock); (3) a state of being so disturbed.

  shortcut. A method or means of doing something more directly and quickly than, and often not so thoroughly as, by ordinary procedure (not a good thing).

  skill. (1) The ability to use one's knowledge effectively and readily in execution or performance, dexterity, or coordination, especially in the execution of learned physical tasks; (2) a learned power of doing something competently; (3) a developed aptitude or ability.

  snob. (1) One who tends to rebuff, avoid, or ignore those regarded as inferior; (2) one who has an offensive air of superiority in matters of knowledge or taste.

  socialized. The process of learning one's culture and how to live within it (not a good thing in this context).

  social networking. Online communities of people who share interests and/or activities or who are interested in exploring the interests and activities of others. Most social network services are Web-based and provide a variety of ways for users to interact, such as by e-mail and instant messaging.

  social norms. A principle of right action binding upon the members of a group and serving to guide, control, or regulate proper and acceptable behavior.

  Social Security. Primarily a social insurance program providing social protection or protection against socially recognized conditions, including poverty, old age, disability, unemployment, and others.

  society. A group of humans characterized by patterns of relationships between individuals who share a distinctive culture or institutions.

  soft economy. An economy that is lacking robust strength, stamina, or endurance.

  solicit. To try to obtain, usually by urgent requests or pleas.

  solution. (1) An action or process of solving a problem; (2) an answer to a problem.

  spend. (1) To pay money, usually in exchange for goods or services; (2) to use a resource, such as time.

  sphere of influence. The area in which an individual has the power to act or produce an effect without apparent exertion of force or direct exercise of command, usually due to a relationship, authority, or reputation.

  stall. To hold off, divert, or delay by evasion or deception.

  standards. Something set up and established by authority as a rule for the measure of quantity, weight, extent, value, or quality.

  Steve Jobs. Cofounder and CEO of Apple.

  stream. (1) A steady succession (as in words or events); (2) a constantly renewed or steady supply.

  success. Attaining a target or targets that a person has set for him- or herself. According to this author, there are three factors to success: it is important, it is your obligation, and there can never be a shortage of it.

  sufficient. Enough to meet the needs of a situation or a proposed end.

  sum total. Total result; totality.

  superfreak. An ardent enthusiast to an excessive degree; someone who goes all the way!

  supplier. External entity that supplies relatively common, off-the-shelf, or standard goods or services, as opposed to a contractor or subcontractor who commonly adds specialized input to deliverables. Also called vendor.

  suppress. (1) To put down by authority or force; (2) subdue; to restrain from a usual course or action; (3) to inhibit the growth or development of.

  surrounding agreement. The thinking and ideas of the group or environment around a person.

  survey. (1) The act of examining as to condition, situation, value, or appraisal; (2) act of querying in order to collect data for the analysis of some aspect of a group or area.

  survive. (1) To remain alive or in existence; to live on; (2) to continue to function or prosper. (Most people think of just getting by, but that is not the definition used here.)

  swing for the fences. Baseball jargon suggesting trying to hit a home run. In business, it means that a person really went for it.

  target. That which a person is trying to accomplish.

  Ten Commandments. A list of religious and moral imperatives that, according to Judeo-Christian tradition, were authored by God and given to Moses on Mount Sinai (Exodus 19:23) or Horeb (Deuteronomy 5:2) in the form of two stone tablets. They feature prominently in Judaism and Christianity.

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sp; ten times. Multiplied results by the number 10.

  therein. In that particular respect (e.g., therein lies the problem).

  thrive. (1) To grow vigorously; flourish; (2) to gain in wealth or possessions; prosper; (3) to progress toward or realize a goal despite of or because of circumstances.

  tight. Characterized by firmness or strictness in control or application or in attention to details (e.g., a tight schedule).

  top dog. A person, group, or thing in a position of authority, especially through victory in a hard-fought competition.

  toxin. A poisonous substance that is a specific product of the metabolic activities of a living organism and is usually very unstable, notably toxic when introduced into the tissues, and typically capable of inducing antibody formation.

  training. (1) The act, process, or method of one who trains; (2) the skill, knowledge, or experience acquired by one who trains.

  unemployment rate. Percentage of the total workforce who are unemployed and are looking for a paid job. Unemployment rate is one of the most closely watched statistics because a rising rate is seen as a sign of a weakening economy that may call for a cut in interest rates. Likewise, a falling unemployment rate indicates a growing economy, which is usually accompanied by a higher inflation rate and may call for an increase in interest rates.

  unique. (1) Being without a like or equal; unequaled; (2) distinctively characteristic.

  unwavering. (1) Not vacillating between choices; (2) not fluctuating in opinion, allegiance, or direction.

  value. Relative worth, utility, or importance.

  value-add. Creation of a competitive advantage by bundling, combining, or packaging features and benefits that result in greater customer acceptance.

  value proposition. Mix of goods and services and price and payment terms offered by a firm to its customers.

  vein. A bed of useful mineral matter.

  vendors. Manufacturer, producer, or seller.

  verbalize. To express something in words.

  Vikings. Norse traders and adventurers who ruled the seas in Medieval times but whose culture and activities died out during the expansion of the Christian world.

  Vince Lombardi. (June 11, 1913–September 3, 1970). He was the head coach of the Green Bay Packers of the NFL from 1959 to 1967, winning five league championships during his nine years. Following a one-year retirement from coaching in 1968, he returned as head coach of the Washington Redskins for the 1969 season.

  Wachovia Bank. Based in Charlotte, North Carolina, a diversified, wholly owned financial services subsidiary of Wells Fargo. Wachovia Corporation was purchased by Wells Fargo on December 31, 2008, and it ceased to be an independent corporation on that date. Over the next three years, the Wachovia brand absorbed into the Wells Fargo brand. Wachovia Corporation's stock was traded on the New York Stock Exchange under the ticker WB.

  Wall Street. A 1987 film about a young stockbroker who forms an apprenticeship with an immoral corporate raider.

  Wal-Mart. An American public corporation that runs a chain of large discount department stores. It is the world's largest public corporation by revenue, according to the 2008 Fortune Global 500. Founded by Sam Walton in 1962, it was incorporated on October 31, 1969, and listed on the New York Stock Exchange in 1972. It is the largest private employer in the world and the third-largest utility or commercial employer.

  warning. (1) The act of giving admonishing advice to; counsel; (2) act of calling one's attention to or informing.

  Warren Buffet. The most successful investor in the world. From humble beginnings, he worked a paper route and sold newspapers door to door. Now he is ranked in the top five of the world's wealthiest people.

  Washington Mutual (WaMu). A savings bank holding company and the former owner of Washington Mutual Bank, which was the United States' largest savings and loan association. On September 25, 2008, the U.S. Office of Thrift Supervision (OTS) seized Washington Mutual Bank from Washington Mutual Inc. and placed it into the receivership of the Federal Deposit Insurance Corporation (FDIC). The OTS took the action due to the withdrawal of $16.4 billion in deposits during a 10-day bank run on June 30, 2008.

  wealth. (1) Tangible or intangible thing that makes a person, family, or group better off; (2) abundance of valuable material possessions or resources.

  willing. (1) Inclined or favorably disposed in mind; (2) prompted to act or respond.

  word-of-mouth. Generated from or reliant on oral publicity.

  World Trade Center. Sometimes referred to as WTC or Twin Towers. A complex in Lower Manhattan whose seven buildings were destroyed in 2001 in the September 11 attacks. The site is currently being rebuilt with six new skyscrapers and a memorial to the casualties of the attacks.

  wow. Used to express strong feeling (as in pleasure or surprise).

  Xbox. Video game console produced by Microsoft Corporation. It was Microsoft's first foray into the gaming console market and competed with Sony's PlayStation 2 and Nintendo's GameCube. The integrated Xbox Live service allows players to compete online.

  zombie. A person who resembles the so-called walking dead.

  About the Author

  Grant Cardone is a New York Times best-selling author and internationally recognized sales training expert. He is seen regularly on CNBC, MSNBC, Fox News, and Fox Business. He is also a contributor for the Huffington Post. Joan Rivers recently did a segment on him and his family on her show, “How Did You Get So Rich?”

  Mr. Cardone has been working with companies worldwide for 25 years, customizing and providing sales programs and systems to improve sales processes and increase sales revenues. He has spoken to audiences in every major city in the United States and Canada, Brazil, the Caribbean, Austria, England, and Australia. His methodologies are being employed in businesses in Ireland, Russia, Taiwan, and as far away as Kazakhstan. His books are being translated into multiple languages including German and Chinese. He developed a virtual on-demand sales training site for the automobile industry (www.salestrainingvt.com) and is releasing a similar site for individuals and other sales organizations (www.cardoneuniversity.com).

  Audiences travel from all around the world to attend his one-day live seminars. His first book, Sell to Survive, reached the top 1 percent of self-published books and is considered “the definitive book on selling for the twenty-first century.” One reader said, “The information in Sell to Survive is the first new thing written on selling in 50 years!” Another stated, “After reading sales books for years, this book stands above every other book I have ever read on this topic.” His first published book, If You're Not First, You're Last, recently became a New York Times best-seller.

  Mr. Cardone has also proven himself off the stage, in the real world of business. He owns three successful companies that were all started from just an idea and with no money, just hard work.

  In addition to his entrepreneurial undertakings, Mr. Cardone is heavily involved in philanthropic activities and has been acknowledged by the U.S. Senate, Congress, the mayor of Los Angeles, and others. He was recently awarded the Rajiv Gandhi Award for his efforts in bringing Indian and American businesses together and the Distinguished Alumni Award from McNeese State College, where he received his accounting degree.

  Mr. Cardone resides in Los Angeles with wife, actress and producer Elena Lyons, and their daughter, Sabrina Francesca.

  Index

  Abundance, enjoying the gifts of

  “Abundance thinking,”

  Accomplishment(s), desire for

  Accountability, high levels of

  Achievement

  limiting the chances of

  new levels of

  Acquisitions, limiting

  Action(s). See also Activity; Big actions; Daily actions; Doing nothing; Going entries; Massive action; “Stoking the fire”; Strategic actions; Taking action concept; Unreasonable actions

  average

  best time to take

  commitment to

  disciplin
ed, consistent, and persistent

  four degrees of

  goals as fuel for

  increasing

  listing

  managing

  normal levels of

  readiness to take

  right amount/levels of, ix