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  self-perpetuating

  superhuman, x

  taking enough

  underestimating

  Activities, useless. See also Activity

  Activity

  amount of

  relentless attack on

  Activity level, as a threat

  “Addiction to average,”

  Adversity, overcoming

  Advertising campaigns

  “Agreeing to disagree,”

  “All-in” concept

  “All-in” mentality, criticism of

  Apathy

  Apple

  Appointments, increasing

  Attention

  as an attracting force

  valuing of

  “Average”

  as a failing formula

  as a goal

  Average people, vocabulary and mind-set of

  Balance

  achieving by working harder

  myth of

  Best practices, studying

  Big actions

  Big goals

  “Big think,”. See also Big thinking

  Big thinking

  results of

  Blame game

  “Boogeymen,”

  Buffett, Warren

  “Building your fire,”

  Business, securing via massive action. See also Businesses

  Businesses. See also Companies

  expanding

  starting up

  Callback programs

  Campaigns, creating

  “Can do” attitude

  Capabilities, underestimating

  Cardone, Grant

  background and achievements of

  Career

  commitment to

  loving

  Challenges, loving

  Challenging environments, operating in

  Change, embracing

  Characteristics, of successful people

  Children, obsession in

  Clients, increasing

  Cold calling

  “Commit first-figure out later” trait

  Commitment(s). See also Overcommitting

  conflicting

  habitual

  to omnipresence

  ramping up

  superhuman, x

  Commitment level, changing

  Companies. See also Businesses; Multiple companies

  failure of

  maintaining the status of

  omnipresent

  Competition

  spending too much time on

  thinking in terms of

  versus domination

  worrying about

  Competitive advantage

  Competitors

  capability, actions, and mind-set of

  learning from

  outworking

  Contact base, expanding

  Continuous learning, dedication to

  Contraction

  avoiding

  societal promotion of

  Control

  assuming

  relinquishing

  Courage, demonstrating

  Creativity

  limitless nature of

  overcommitting

  Credit, dependence on

  Credit collapse

  Criticism

  admiration and

  handling

  as a sign of success

  Customer acquisition

  Customer complaints

  as business opportunities

  Customers

  following up with

  increasing

  interacting with

  Customer satisfaction, obsession with

  Customer satisfaction concept

  Customer service

  overdelivering

  Daily actions

  Danger, embracing

  Deal, closing

  “Deep pocket” advertising

  Delay, disadvantages of

  Delivery, concerns about

  Desire, importance of

  Desired ends

  Dilemmas, facing

  Direction, lack of

  Disappointment

  Discipline

  developing

  importance of

  Discomfort, embracing

  Discretionary income

  Disney, Walt

  Doing nothing

  Dollar, decline of

  Domination

  as a goal

  how to practice

  importance of

  of market share

  versus competition

  Domination mentality

  Dreams

  big

  giving up on

  Economic contractions/

  downturns

  Effort(s)

  correct estimation of, xi

  increasing

  limitless nature of

  people who impede

  right amount of, x, xi

  E-mail campaigns

  Energy

  limitless nature of

  overcommitting

  ways of spending

  Engagement, commitment to

  Envy, criticism and

  Estimation, of effort

  Ethical behavior

  Ethics, defined

  Events

  assuming control over

  unanticipated

  Exceptional people, looking for

  Excuses

  defined

  often used

  responsibility and

  success and

  versus sound reasons

  Executives, financially successful

  Expansion

  example of

  success and

  Expansion tactic

  implementing

  Expectations

  Extraordinary achievement

  Extraordinary success

  ensuring

  Extremely successful people

  Failure

  avoiding

  cause of

  explaining away

  Family, balancing work with

  Family future, success as vital to

  Fear

  disabling nature of

  embracing

  handling

  as a sign to take action

  starving

  unfounded

  using

  “Fear-of-success” phenomenon

  Feedback

  Financial goals

  Financial well-being, threats to

  First Degree of Action

  Fixation. See also Obsession

  results of

  suppression of

  “Flying under the radar,”

  Focus

  on goals

  on the now

  obsessive

  on opportunity

  Follow-through

  Follow-up, xi

  Follow-up programs

  Footprint, expanding

  Foreclosure issue

  Fourth Degree of Action

  Fulfillment, sufficient

  Future, focus on

  Gekko, Gordon

  “Get-rich-quick” phenomena

  Giving up

  Glossary

  Goal achievement, mistakes related to

  Goal orientation

  Goals. See also 10X goals

  accomplishing

  achieving

  adding energy to

  conceptualizing

  defining, ix

  exceptional

  focus on

  listing

  mistakes when setting, x

  setting for survival

  setting high enough

  wording of

  writing

  Goal setting concept, xi

  Going “all in,”

  “Going all the way,”

  “Going for it,” results of

  Google

  “Greater-than-average” process, embracing

  Greatness, achieving

  Group, interest in

 
; Grove, Andy

  Growth, continued

  Habits, of successful people

  Half measures

  Happenings, responsibility for

  Herd mentality

  Highly ethical behavior

  “Holding back” years

  Housing implosion

  Ideas, traditional

  If You're Not First, You're Last (Cardone)

  Improvement, desire for

  Income problems

  Inconvenience, reducing the chances of

  Inflation

  Influence, limitations related to

  Information, disseminating

  Information-Assisted Selling

  “In-it-to-win-it-whatever-it-takes” mind-set

  Issues, facing

  “I will figure it out” outlook

  Jobs, Steve

  “Just enough” thinking

  Learning

  dedication to

  importance of

  Life situations, challenging

  Limitations, sources of

  “Little think,”

  Longevity, success measured by

  Long-term goals

  Lower middle class

  Luck

  “Making it work” idea, addiction to

  Marketplace noise, getting through

  Massive action

  fearlessness and

  as a habit

  as a natural state

  preparing for

  problems associated with

  success and

  Massive success

  Massive thinking

  Massive thoughts, massive actions and

  Media sources

  Mediocrity, breaking out of

  “Me first thinking,”

  Middle class

  breaking out of

  contradictory meanings of

  current meaning of

  incomes of

  as a mind-set

  “Middle-class mentality”

  Middle-class squeeze

  Mind-set. See also 10X mind-set

  of average people

  of competitors

  “in-it-to-win-it-whatever-

  it-takes,”

  middle class

  right

  shifting

  Miscalculation, of effort needed

  Mission

  obsession with

  zealous approach to

  Mistargeting

  Momentum, magical

  Money, changes in the value of. See also Riches; Wealth

  Motivation level, xi

  high

  Moving forward

  Multiple companies, creating

  “Mystery shop” campaign

  Mystery shopping campaigns

  Name, importance of

  Name making, example of

  Naysayers, disregarding

  Negative considerations

  Noncustomer satisfaction

  Normal levels of action, problems associated with

  Norms, agreed-upon

  Now, focus on

  Obscurity, avoiding

  Obscurity problem

  Obsession. See also Fixation

  connotation of

  encouraging

  as a gift

  as a goal

  lack of

  Omnipresence

  commitment to

  investing in

  Omnipresent companies

  “Only practices,”

  Opportunity

  focus on

  taking advantage of

  Optimistic overestimation

  Organizations, expanding

  Outcomes

  fear of

  of retreating

  self as the cause of

  Overcommitting

  benefits of

  Overexposure

  “Overnight success,”

  Passion