The Ten Times Rule: The Only Difference Between Success and Failure Page 22
self-perpetuating
superhuman, x
taking enough
underestimating
Activities, useless. See also Activity
Activity
amount of
relentless attack on
Activity level, as a threat
“Addiction to average,”
Adversity, overcoming
Advertising campaigns
“Agreeing to disagree,”
“All-in” concept
“All-in” mentality, criticism of
Apathy
Apple
Appointments, increasing
Attention
as an attracting force
valuing of
“Average”
as a failing formula
as a goal
Average people, vocabulary and mind-set of
Balance
achieving by working harder
myth of
Best practices, studying
Big actions
Big goals
“Big think,”. See also Big thinking
Big thinking
results of
Blame game
“Boogeymen,”
Buffett, Warren
“Building your fire,”
Business, securing via massive action. See also Businesses
Businesses. See also Companies
expanding
starting up
Callback programs
Campaigns, creating
“Can do” attitude
Capabilities, underestimating
Cardone, Grant
background and achievements of
Career
commitment to
loving
Challenges, loving
Challenging environments, operating in
Change, embracing
Characteristics, of successful people
Children, obsession in
Clients, increasing
Cold calling
“Commit first-figure out later” trait
Commitment(s). See also Overcommitting
conflicting
habitual
to omnipresence
ramping up
superhuman, x
Commitment level, changing
Companies. See also Businesses; Multiple companies
failure of
maintaining the status of
omnipresent
Competition
spending too much time on
thinking in terms of
versus domination
worrying about
Competitive advantage
Competitors
capability, actions, and mind-set of
learning from
outworking
Contact base, expanding
Continuous learning, dedication to
Contraction
avoiding
societal promotion of
Control
assuming
relinquishing
Courage, demonstrating
Creativity
limitless nature of
overcommitting
Credit, dependence on
Credit collapse
Criticism
admiration and
handling
as a sign of success
Customer acquisition
Customer complaints
as business opportunities
Customers
following up with
increasing
interacting with
Customer satisfaction, obsession with
Customer satisfaction concept
Customer service
overdelivering
Daily actions
Danger, embracing
Deal, closing
“Deep pocket” advertising
Delay, disadvantages of
Delivery, concerns about
Desire, importance of
Desired ends
Dilemmas, facing
Direction, lack of
Disappointment
Discipline
developing
importance of
Discomfort, embracing
Discretionary income
Disney, Walt
Doing nothing
Dollar, decline of
Domination
as a goal
how to practice
importance of
of market share
versus competition
Domination mentality
Dreams
big
giving up on
Economic contractions/
downturns
Effort(s)
correct estimation of, xi
increasing
limitless nature of
people who impede
right amount of, x, xi
E-mail campaigns
Energy
limitless nature of
overcommitting
ways of spending
Engagement, commitment to
Envy, criticism and
Estimation, of effort
Ethical behavior
Ethics, defined
Events
assuming control over
unanticipated
Exceptional people, looking for
Excuses
defined
often used
responsibility and
success and
versus sound reasons
Executives, financially successful
Expansion
example of
success and
Expansion tactic
implementing
Expectations
Extraordinary achievement
Extraordinary success
ensuring
Extremely successful people
Failure
avoiding
cause of
explaining away
Family, balancing work with
Family future, success as vital to
Fear
disabling nature of
embracing
handling
as a sign to take action
starving
unfounded
using
“Fear-of-success” phenomenon
Feedback
Financial goals
Financial well-being, threats to
First Degree of Action
Fixation. See also Obsession
results of
suppression of
“Flying under the radar,”
Focus
on goals
on the now
obsessive
on opportunity
Follow-through
Follow-up, xi
Follow-up programs
Footprint, expanding
Foreclosure issue
Fourth Degree of Action
Fulfillment, sufficient
Future, focus on
Gekko, Gordon
“Get-rich-quick” phenomena
Giving up
Glossary
Goal achievement, mistakes related to
Goal orientation
Goals. See also 10X goals
accomplishing
achieving
adding energy to
conceptualizing
defining, ix
exceptional
focus on
listing
mistakes when setting, x
setting for survival
setting high enough
wording of
writing
Goal setting concept, xi
Going “all in,”
“Going all the way,”
“Going for it,” results of
Google
“Greater-than-average” process, embracing
Greatness, achieving
Group, interest in
; Grove, Andy
Growth, continued
Habits, of successful people
Half measures
Happenings, responsibility for
Herd mentality
Highly ethical behavior
“Holding back” years
Housing implosion
Ideas, traditional
If You're Not First, You're Last (Cardone)
Improvement, desire for
Income problems
Inconvenience, reducing the chances of
Inflation
Influence, limitations related to
Information, disseminating
Information-Assisted Selling
“In-it-to-win-it-whatever-it-takes” mind-set
Issues, facing
“I will figure it out” outlook
Jobs, Steve
“Just enough” thinking
Learning
dedication to
importance of
Life situations, challenging
Limitations, sources of
“Little think,”
Longevity, success measured by
Long-term goals
Lower middle class
Luck
“Making it work” idea, addiction to
Marketplace noise, getting through
Massive action
fearlessness and
as a habit
as a natural state
preparing for
problems associated with
success and
Massive success
Massive thinking
Massive thoughts, massive actions and
Media sources
Mediocrity, breaking out of
“Me first thinking,”
Middle class
breaking out of
contradictory meanings of
current meaning of
incomes of
as a mind-set
“Middle-class mentality”
Middle-class squeeze
Mind-set. See also 10X mind-set
of average people
of competitors
“in-it-to-win-it-whatever-
it-takes,”
middle class
right
shifting
Miscalculation, of effort needed
Mission
obsession with
zealous approach to
Mistargeting
Momentum, magical
Money, changes in the value of. See also Riches; Wealth
Motivation level, xi
high
Moving forward
Multiple companies, creating
“Mystery shop” campaign
Mystery shopping campaigns
Name, importance of
Name making, example of
Naysayers, disregarding
Negative considerations
Noncustomer satisfaction
Normal levels of action, problems associated with
Norms, agreed-upon
Now, focus on
Obscurity, avoiding
Obscurity problem
Obsession. See also Fixation
connotation of
encouraging
as a gift
as a goal
lack of
Omnipresence
commitment to
investing in
Omnipresent companies
“Only practices,”
Opportunity
focus on
taking advantage of
Optimistic overestimation
Organizations, expanding
Outcomes
fear of
of retreating
self as the cause of
Overcommitting
benefits of
Overexposure
“Overnight success,”
Passion