The Ten Times Rule: The Only Difference Between Success and Failure Page 23

  People

  ethical

  omnipresent

  opportunity-focused

  successful versus unsuccessful

  Peres, Shimon

  Performers, low versus high

  Persistence

  developing

  overcommitting

  rewards of

  Personal gifts, utilizing

  Personality traits, of successful people

  Planning

  Playing it safe

  Possibilities, validation of

  Potential

  aligning goals with

  living up to

  underestimating

  untapped

  Predetermined notions

  Preparedness, importance of

  PR (public relations) firms

  Prices, rising

  Priorities

  modifying

  setting

  scheduling

  Problems

  grappling with

  overwhelming

  seeking out

  Procrastination

  Production, increasing

  Products

  getting to market

  support base for

  Profits, as a result of effort

  Project completion, misjudging

  Promotional spending, increasing

  Proposal to purchase

  Purpose, importance of

  Quality questions, asking

  Quitting, disadvantages of

  Rationalizations

  “Reaching up” method

  “Reach up,” in relationships

  Realistic goals

  Reality, creating your own

  Reasoning, underestimating. See also Thinking

  Rejection, avoiding

  Relationships, “reach up” in

  Resources

  expanding the use of

  overcommitting

  Responsibility

  abdicating

  taking

  Results, interest in

  Retreaters

  Retreating

  Revenue collection

  Riches, amassing. See also Money; Wealth

  Right approach, determining and taking

  Risk, “normal” actions and

  Risk taking

  Role model, status as a, x

  Sales objectives, proper order of

  Sales process, breakdowns in

  Sales training

  Sanders, Colonel

  “Scarcity” concept

  Schultz, Howard

  Second Degree of Action

  Sector domination

  Self

  distinguishing

  lying to

  as problem and solution

  sense of

  as the source

  Self-education

  Self-improvement

  Self-limiting thinking

  Self-serving attitude

  Sell to Survive (Cardone)

  Setbacks

  Severe underestimation

  “Shortage” myth

  Shortcuts

  Situations, appropriate assessment of

  Small thinking

  Social media

  Solutions, generating

  Stallone, Sylvester

  Starbucks

  improving

  “Stoking the fire,”

  Strategic actions

  Success. See also Extraordinary success

  accumulating

  appetite for

  attacks on

  attainment of, ix

  attending to

  changing ideas of

  commitment to, x

  continued pursuit of

  creation of

  criticism as a sign of

  defined

  diverse meanings of

  as a duty, obligation, and responsibility

  as a habit

  as happenstance

  importance of

  inspirational aspect of

  limiting the amount of

  maintaining

  minimizing the value of

  no limits to

  obsession with

  persistence and

  studying

  Successful people, versus unsuccessful people

  Surveys

  Survival, importance of success to

  “Take it slow” thinking

  “Take-no-prisoners” attitude

  Taking action concept, xi

  Target attainment concept, xi

  Target levels, sub par

  Targets

  accomplishing

  attainable nature of

  big

  reducing

  setting high enough, x

  Television, utilizing

  10X

  example of using

  getting started with

  10X actions, ix

  value of

  10X effort

  10X goals

  10X levels

  operating at, x

  settings targets at

  thinking at

  10X mind-set

  10X parameters

  10X reality, creating

  10X role

  10X Rule, ix-xii

  defined

  as discipline, x

  focus of

  as a guarantee

  tackling a project with

  testing

  vital nature of

  10X targets, payoff from

  10X thinking, ix

  Thinking. See also “Abundance thinking”; “Big think”; Big thinking; “Just enough” thinking; “Little think”; Massive thinking; “Me first thinking”; Self-limiting thinking; Small thinking; “Take it slow” thinking; 10X thinking; “Thought leaders”; Victim thinking

  adjusting

  without limits

  right levels of, ix

  Third Degree of Action

  “Thought leaders,”

  Time

  deciding how to use

  keeping track of

  multiplying

  Time management, myth of

  “Tortoise and hare” fable

  Traditional ideas, breaking

  Training, importance of

  Uncertainty, expansion during

  Underestimation, problems associated with

  Unexpected events

  Unfair advantage

  Unplanned variables

  Unrealistic goals

  Unreasonable actions

  Unreasonable choices

  Unreasonableness, embracing

  Unsuccessful people, versus successful people

  Upper middle class

  Viable business, building

  Victim, taking on the identity of

  Victim thinking

  factors in

  Video, creating. See also Television

  Wake-up calls

  Walton, Sam

  Weak markets

  Wealth. See also Money; Riches

  creating

  destroying

  Wealthy people, commitment of

  Willingness, exhibiting

  Winning

  importance of

  through massive action

  Workers, average

  Work ethic, xi

  strong

  “Yes,” always saying